Klarna 报告称，过去 13 个月内，其应用内转售功能, 的使用量显着增加，用户列表增长高达 75%。
Klarna has reported a notable increase in the use of its in-app resell feature, with user listings growing by up to 75% during the past 13 months.
作为数字银行和灵活支付提供商, 在全球运营的公司, 将这种增长归因于消费者对使用转售作为从他们已拥有的物品中赚取“real Money” 的手段的兴趣的增长。
The company, which operates globally as a digital bank and flexible payments provider, attributes this growth to rising consumer interest in using resale as a means to earn “real money” from items they already own.
根据 Klarna 在 2024 年 8 月至 2025 年 11 月期间收集的内部记录,，自 2022 年在瑞典首次推出以来，转售功能的访问权限现已覆盖 15 个国家/地区,。
According to Klarna的 internal records collected between August 2024 and November 2025, access to the resell feature now spans 15 countries, after first launching in Sweden in 2022.
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该功能允许客户在转售平台,（包括 eBay, Poshmark, 和 Tradera）上列出其购买历史记录中的产品。该过程由 Klarna, 推动，它为用户填写关键产品详细信息。
The feature allows customers to list products from their purchase history on resale platforms, including eBay, Poshmark, and Tradera. The process is facilitated by Klarna, which fills in key product details for users.
数字银行 数据表明，回访用户占列表活动, 的 38%，表明这是一种持续的趋势，而不是孤立的使用。 26 至 35 岁的人群占参与者的最大比例,，占平台所有转售活动的 30%。
The digital banks data indicate that returning users account for 38% of listing activity, suggesting an ongoing trend rather than isolated use. People aged 26 to 35 form the largest portion of participants, representing 30% of all resell actions through the platform.
最常列出的转售产品包括 Adidas Samba trainer, Nike Dunk Low, iPhones, 和 AirPods。
Products listed for resale most frequently include the Adidas Samba trainer, Nike Dunk Low, iPhones, and AirPods.
服装和鞋类产品占列出商品, 的 43%，其次是电子产品, 箱包, 和配饰。五分之四的转售交易发生在预算至中等价格类别内。
Clothing and footwear products account for 43% of listed items, followed by electronics, bags, and accessories. Four out of five resale transactions occur within budget to mid-range price categories.
Klarna的 的调查结果突显了消费者财务行为, 的转变，其中的项目被视为具有剩余价值的资产而不是固定费用。这一趋势反映了 eBay的 2025 年电子商务报告, 的研究，该报告显示 81% 的购物者将节省成本视为购买二手商品的关键原因。
Klarna的 findings highlight a shift in consumer financial behaviour, with items considered assets with residual value rather than fixed expenses. The trend mirrors research from eBay的 2025 Recommerce Report, which shows that 81% of shoppers cite cost-saving as a key reason for purchasing pre-owned goods.
Klarna 可持续发展传播负责人 Louisa Garcia Moreno 表示: “列出通过 Klarna 转售的商品只需几分钟,，平均, 我们的用户每售出一件商品可赚取 $137 的回报。 的 的真金白银留在人们的 的口袋里，而不是闲置在他们不再使用的物品中, 并且它会增加。”
Klarna sustainability communications lead Louisa Garcia Moreno said: “Listing an item for resale through Klarna takes only a couple of minutes, and on average, our users make back an estimated $137 per sold item. That的 real money staying in people的 pockets rather than sitting idle in items they no longer use, and it adds up.”
该平台还推出了其他功能来支持循环购物习惯,，例如销售点的二手替代品和新产品。
The platform has also introduced additional features to support circular shopping habits, such as second-hand alternatives alongside new products at the point of sale.
该公司采用了 Good On You, 的可持续发展评级，该组织根据涉及人,、地球, 和动物的超过 1,000 指标评估品牌。应用, 中会突出显示得分高的品牌，用户可以通过第三方认证来过滤产品搜索。
The company incorporates sustainability ratings from Good On You, an organisation that assesses brands on over 1,000 metrics involving people, the planet, and animals. Brands with high scores are highlighted within the app, and users can filter product searches by third-party certification.
Garcia Moreno 补充道: “ 越来越多的消费者希望在购买产品以及完成后如何处理 方面做出深思熟虑的选择。我们的工作是让这一切变得尽可能简单, 转售, 二手替代品, 可持续发展评级, 全部集中在一处。”
Garcia Moreno added: “More and more consumers want to make considered choices about what they buy and what they do with it when they’re done. Our job is to make that as easy as possible, resale, pre-owned alternatives, sustainability ratings, all in one place.”
Klarna 整理了 2025 年 2 月至 2026 年 3 月期间所有参与国家的平台活动和综合转售平台引用的数据。
Klarna compiled the data cited from platform activity across all participating countries and integrated resale platforms from February 2025 to March 2026.
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