Consumers are becoming increasingly aware of microplastics and placing greater emphasis on choosing natural fibres, according to recent findings from Cotton Incorporated.
观察结果表明，消费者不仅将对微塑料的担忧与广泛的环境问题联系起来，而且特别与服装和纺织品联系起来。
The observations indicate that consumers are connecting concerns about microplastics not just to broad environmental issues but specifically to clothing and textiles.
一项针对美国消费者的调查发现，现在有 41% 的人意识到微塑料污染,，这一数字较 2017 年的 17% 有所上升。在对微塑料表示担忧的消费者中, 41% 认为穿着含有合成微塑料的衣服是一个主要问题。
A survey of US consumers found that 41% are now aware of microplastics pollution, a figure that has climbed from 17% in 2017. Among those expressing concern about microplastics, 41% consider wearing clothing containing synthetic microplastics as a major concern.
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这一发展提高了服装行业中纤维含量披露和首选纤维计划的重要性。
This development is raising the importance of fibre content disclosure and preferred fibre programmes in the apparel industry.
棉花公司的 研究还强调，消费者采取可持续行动, 的动机有所增强，76% 的消费者表示有意在 2026, 做出可持续选择，而 2023 年这一比例为 73%。
Cotton Incorporated的 study also highlights an increased motivation among consumers to act sustainably, with 76% indicating an intent to make sustainable choices in 2026, up from 73% in 2023.
尽管对环境变化的整体担忧略有减弱, 与可持续发展相关的行动正变得越来越普遍。
Despite a slight softening in overall concern about environmental change, actions related to sustainability are becoming more prevalent.
消费者表示，他们限制塑料使用,，其中 37% 采取了这一行动,，而 27% 表示回收, 19% 已更换塑料容器,，12% 在购买时寻找天然材料。
Consumers said they limit plastic use, with 37% taking this action, while 27% reported recycling, 19% have replaced plastic containers, and 12% look for natural materials when making purchases.
在服装购买行为方面, 59% 的受访消费者表示，他们可能会寻找由无微塑料纤维制成的服装。这标志着消费者需求可能发生变化,，这可能会鼓励工厂和制造商扩大天然或低脱落纺织品的生产，并改善服装标签和电子商务列表上有关纤维含量的信息。
In terms of clothing purchase behaviour, 59% of surveyed consumers said they are likely to look for garments made with microplastic-free fibres. This signals possible changes in consumer demand, which could encourage mills and manufacturers to scale up production of natural or low-shedding textiles and improve messaging around fibre content on garment labelling and e-commerce listings.
棉花公司企业战略和洞察总监梅丽莎·巴斯托斯 (Melissa Bastos) 表示: “ 购物情绪表明人们转向更具体材料的可持续发展预期。绝大多数消费者认为，与合成纤维相比，棉花对环境更安全,，这表明纤维认知在评估服装可持续性方面发挥着更大的作用。”
Cotton Incorporated corporate strategy and insights director Melissa Bastos said: “The shopping sentiment points to a shift towards more material-specific sustainability expectations. Consumers overwhelmingly view cotton as environmentally safe compared with synthetic fibres, signalling that fibre perception is playing a larger role in how apparel sustainability is evaluated.”
尽管研究表明意识正在提高,，但它还发现许多消费者仍然对可用信息感到困惑,，其中 37% 的消费者表示他们对不明确的信息感到不知所措,，36% 则表示不确定如何采取行动。
Although the research shows awareness is increasing, it also finds that many consumers remain confused about the information available, with 37% saying they are overwhelmed by unclear information, and 36% expressing uncertainty over how to act.
这种情况为品牌和制造商提供了一个机会，可以就包装减少,防脱落创新,和天然纤维选择提供更清晰的指导。
This scenario presents an opportunity for brands and manufacturers to offer clearer guidance on packaging reduction, anti-shedding innovations, and natural fibre options.
该报告强调，,作为植物纤维,棉不会脱落微塑料，并且能够生物降解。
The report emphasises that, as a plant-based fibre, cotton does not shed microplastics and is capable of biodegradation.
随着人们对塑料, 微纤维, 和可持续发展的认识不断增强，这些特性可以帮助制造商和品牌满足新的消费者期望,。
These characteristics could help manufacturers and brands meet new consumer expectations, as awareness around plastics, microfibers, and sustainability continues to grow.
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