耐克表示，作为更广泛的 “Win Now” 行动计划的一部分，它希望减少员工人数，从而使公司 “ 更简单、反应更灵敏”。
Nike says it hopes to make the company “less complex and more responsive” as it reduces headcount as part of wider “Win Now” action plan.
在一份详细说明变化的备忘录, Nike的 首席运营官 Venkatesh Alagirisamy 表示，公司正在创建一个�%9更清洁, 更快, 更互联的技术组织”。
In a memo detailing the changes, Nike的 chief operating officer Venkatesh Alagirisamy said the company was creating a “leaner, faster, more connected technology organisation”.
这些变化将导致 1,400 角色, 的流失，其中大部分位于 Nike的 技术团队。
The changes will result in a loss of 1,400 roles, the majority of which are in Nike的 technology team.
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“在整个公司范围内,我们一直在采取刻意措施来加强我们的基础,提高我们的竞争方式,并建立一个旨在实现长期盈利增长的模型。全球运营对于这项工作至关重要,” Alagirisamy 解释道。
“Across the company, we have been taking deliberate steps to strengthen our foundation, sharpen how we compete, and build a model designed to deliver long-term profitable growth. Global Operations is critical to that effort,” Alagirisamy explained.
According to the memo, Nike plans to focus on two hubs for technology – its Philip H Knight Campus in Oregon and its Nike India Technology Centre.
该备忘录还详细介绍了将匡威鞋类制造和工程资源移至更靠近 Nike 工厂合作伙伴的计划，并将其材料工作移至更靠近其鞋类和服装供应链团队的计划。
The memo also details plans to move Converse footwear manufacturing and engineering resources closer to Nike的 factory partners and moving its materials work closer to its footwear and apparel supply chain teams.
该公司表示，还致力于对其在美国和越南的空气制造运营设施进行现代化改造。它希望这将提高效率, 提高灵活性, 并支持未来的产品创新。
The company says it is also working to modernise its Air manufacturing operations facilities in the US and Vietnam. It hopes this will improve efficiency, increase flexibility, and support future product innovation.
Nike的 ‘Win Now 扭亏为盈计划
Nike的 ‘Win Now turnaround plan
“这不是一个新方向。备忘录指出，这是已经在进行的下一阶段工作,”。
“This is not a new direction. It is the next phase of the work already underway,” the memo states.
据称，这些变化是运动服装巨头,在利润下滑后更广泛的扭亏为盈计划的一部分。 12 月, 耐克报告称，由于销售, 特别是大中华区和亚洲地区的销售低迷，净利润下降了 32% 32%。
The changes are said to part of a wider turnaround plan at the sportswear giant, which follows a slump in profit. In December, Nike reported a 32% fall in net profit following sluggish sales, particularly in Greater China and Asia.
这是耐克在 2026 年第二次宣布裁员。1 月份, 据报道，该公司计划从田纳西州和密西西比州的配送中心裁员 800 人。
This is the second time Nike has announced job cuts in 2026. In January, the company was reportedly planning to cut 800 roles from distribution centres in Tennessee and Mississippi.
“我们正在加强我们的供应链足迹,加速先进技术的使用 和自动化,并投资于我们的团队未来所需的技能,”耐克在当时向商业内幕提供的一份声明中表示。
“We are sharpening our supply chain footprint, accelerating the use of advanced technology and automation, and investing in the skills our teams need for the future,” Nike said in a statement given to Business Insider at the time.
Alagirisamy 补充道: “这些变化旨在降低公司的复杂性并提高响应速度。当我们展望, 时，这意味着使用更先进的自动化来简化我们操作, 的部分方式，这有助于我们更好地工作, 并为未来的增长奠定更强大的端到端基础。我预计这些努力将在我们的“立即行动”行动计划之外继续下去。”
Alagirisamy added: “These changes are meant to make the company less complex and more responsive. As we look ahead, that means simplifying parts of how we operate, using more advanced automation where it helps us work better, and building an even stronger end-to-end foundation for future growth. I expect these efforts to continue beyond our Win Now action plan.”
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