北京— 6 月份, 中国消费者支出持续放缓,其中一个全国最大的在线购物节期间的增长较上年同期大幅减弱。
BEIJING — China的 consumer spending slowdown persisted in June, with growth during one of the country的 largest online shopping festivals weakening sharply from a year earlier.
5 月 13 日至 6 月 18 日的年度 "618" 购物活动期间,在线总销售额同比增长 4%,,与去年节日期间记录的 15.2% 增长相比大幅下降, 零售数据公司 Syntun 周一晚间表示。
Total online sales during the annual "618" shopping event from May 13 to June 18 grew by 4% from a year earlier, a sharp drop from the 15.2% growth recorded during the festival last year, retail data firm Syntun said late Monday.
这些数字进一步表明,尽管出口和技术相关行业表现强劲,但家庭支出仍然是中国经济的薄弱环节。
The figures add to signs that household spending remains a weak spot in China的 economy despite stronger performance in exports and technology-related sectors.
5 月份零售额同比下降 0.6%,,这是自 2022 年中国摆脱疫情限制以来的首次下降。
Retail sales fell 0.6% in May from a year ago, marking the first decline since China emerged from pandemic restrictions in 2022.
"工业生产和资本市场数据中"高科技/AI与房地产/消费之间的差距继续扩大,"高盛'慧山周一在一份报告中表示。
"The divergence between high-tech/AI and property/consumption continues to widen in both industrial production and capital market data," Goldman Sachs Hui Shan said in a note Monday.
"高层领导'国内旅行,最近的政策沟通,和我们的实地渠道检查都表明这些趋势将持续下去。"
"Top leaders domestic travel, recent policy communications, and our on-the-ground channel checks all suggest these trends will persist."
该公司将第二季度实际 GDP 同比增长预期从上年同期的 4.7%, 下调至 4.5%,,同时维持全年预期 4.7% 不变。
The firm lowered its forecast for second-quarter real GDP growth to 4.5% from a year earlier, down from a previous estimate of 4.7%, while keeping the full-year outlook unchanged at 4.7%.
618 购物节提供了消费者需求的最新快照之一,,尽管主要零售商大力促销,但支出增长仍然疲软。
The 618 shopping festival offered one of the latest snapshots of consumer demand, with spending growth remaining subdued despite promotional efforts by major retailers.
Syntun'预计9340亿元($1378.6亿元)包括当日"即时"配送订单和团购。
Syntun的 estimate of 934 billion yuan ($137.86 billion) included same-day "instant" delivery orders and group purchases.
Syntun 报告显示,在电子商务平台, 阿里巴巴的 天猫的销售额, 上领先,其次是京东和字节跳动的 抖音,,但该细分市场的销售额仅增长 0.9%,。
Among e-commerce platforms, Alibaba的 Tmall led in sales, followed by JD.com and ByteDance的 Douyin, but the segment saw only 0.9% sales growth, the Syntun report showed.
二手电子产品平台 ATRenew 表示,在 618 购物期间,二手产品的销量比一年前增长了近 80%,,凸显了对低成本商品的需求。
Secondhand electronics platform ATRenew said sales of preowned products grew by nearly 80% from a year ago during the 618 shopping period, highlighting demand for lower-cost goods.
去年,国家补贴鼓励消费者以旧电子产品换新型号,这推动了中国 27% 的在线零售业的发展。
China的 online retail sector received a boost last year from state subsidies that encouraged consumers to trade in older electronics for newer models.
今年, 支出模式发生了变化。 WPIC, 联合创始人兼首席执行官 Jacob Cooke, 引用京东披露的数据表示,与之前 618 购物节期间家电销售 400% 补贴驱动的增长, 不同的是,今年家庭清洁服务的需求激增,。
This year, spending patterns shifted. Instead of the 400% subsidy-driven growth in home appliance sales seen during the previous 618 shopping festivals, demand for home cleaning services surged this year, said Jacob Cooke, co-founder and CEO of WPIC, citing figures disclosed by JD.com.
"时尚表现出色, 生活方式, 美容, 和保健品也表现出色, 表现非常出色。因此,人们正在好好照顾自己,,他们'看起来很好,,他们想出去体验这个世界," 库克周五在 CNBC的 "The China Connection" 上表示。
"Fashion did well, lifestyle, beauty, and health supplements are also doing really, really well. So people are taking good care of themselves, they're looking good, and they want to go out and experience the world," Cooke said on CNBC的 "The China Connection" on Friday.
他还指出,对人工智能相关硬件的需求激增,以及在线购物平台,越来越多地使用人工智能工具,这提高了品牌'的利润率。
He also noted a surge in demand for artificial intelligence-related hardware and the growing use of AI tools by online shopping platforms, which have boosted brands profit margins.
然而, 人工智能更广泛的经济影响仍然不确定。
However, the broader economic impact of AI remains uncertain.
"人工智能相关的工作岗位流失可能会放大宏观经济的阻力,并延迟,(如果不破坏,房地产市场和家庭消费的复苏),"高盛'单说。
"AI-related job displacement could amplify macroeconomic headwinds and delay, if not derail, the recovery in the property market and household consumption," Goldman的 Shan said.
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