Cardlytics 的新数据表明，英国时尚购物者仍在继续消费，但他们的消费方式更加有选择性和审慎,，优先考虑更频繁的低价值购买，并保留购买高价值商品。
New data from Cardlytics indicates that UK fashion shoppers continue to spend but are doing so in a more selective and measured way, prioritising more frequent low-value purchases and holding back on higher-consideration items.
《支出状况》报告分析了 2023,、2024, 和 2025 年 3 月至 8 月超过 2300 万个英国银行账户的匿名交易。
The State of Spend report analysed anonymised transactions from over 23 million UK bank accounts for March to August across 2023, 2024, and 2025.
报告显示，在线快时尚支出在 2024 年增长了 14%，在 2025 年增长了 9%,，这主要是由于交易数量增加,，交易数量分别增长了 12% 和 8%,。
The report shows that spending on online fast fashion increased by 14% in 2024 and by 9% in 2025, driven primarily by a higher number of transactions, which grew 12% and 8%, respectively.
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然而，, 平均交易价值 (ATV) 在 2025 年下降了 3%。
However, average transaction value (ATV) fell by 3% in 2025.
高街时尚,的情况有所不同，2024年增长了7%，但到2025年放缓至4%。同期交易量趋于稳定,，但每笔交易的平均支出增长了约4%,，这表明尽管支出保持不变,参与度并未扩大。
The picture is different in high street fashion, which grew by 7% in 2024 but slowed to 4% in 2025. Transaction volumes plateaued during the same period, but average spend per transaction rose by around 4%, indicating that while spend remains, participation is not broadening.
奢侈品和设计师时尚面临更大的压力,，Cardlytics 数据显示，该领域的支出在 2024 年下降了 6%，在 2025 年下降了 8%,，交易量下降了 7% 和 9%。
Luxury and designer fashion faced bigger pressures, with Cardlytics data showing that spending in this segment dropped 6% in 2024 and 8% in 2025, with transactions down by 7% and 9%.
对于那些仍然进行购买的, 平均交易价值增加了 3% 和 5%。这一变化表明，自由裁量, 的高成本时装购买发生在较小的购物者群体中。
For those still making purchases, average transaction values increased by 3% and 5%. This change suggests that discretionary, higher-cost fashion purchases are taking place among a smaller pool of shoppers.
2024 年，体育用品和运动休闲的支出增长了 2%，但 2025 年则下降了 6%，因为交易量下降了 7% 左右，平均购物篮价值保持稳定。
Sporting goods and athleisure saw 2% spend growth in 2024 but experienced a 6% decrease in 2025 as transactions fell by around 7% and average basket values remained steady.
该报告强调，在零售, 领域，总体支出将在 2024 年保持, 同比增长 8%，然后在 2025 年放缓至 4%,，但总体购物活动量正在下降。
Across retail, the report highlights that overall spend is holding up, growing 8% year-on-year in 2024 before slowing to 4% in 2025, but the volume of overall shopping activity is declining.
Cardlytics 将其归因于非必需类别的参与率降低,，随着人们减少购物频率，2025 年交易量将下降 3% 至 7%。
Cardlytics attributes this to lower participation rates in discretionary categories, with transactions falling by 3% to 7% in 2025 as people reduce shopping frequency.
Cardlytics UK Partnerships 高级副总裁 Lucy Whittemore 表示: “消费者还没有’停止消费–，但他们对消费的时间和地点变得更加挑剔。我们在 2024 年和 2025 年看到的情况是，从频繁的, 习惯性购物转向更少的, 更加深思熟虑的决定,，每次购买的分量更大。
Cardlytics UK Partnerships senior vice president Lucy Whittemore said: “Consumers haven’t stopped spending – but they are becoming far more selective about when and where they do it. What we saw across 2024 and 2025 is a clear shift from frequent, habitual shopping to fewer, more deliberate decisions, with each purchase carrying more weight.
“A 我们展望 2026 年夏季, 这将从根本上改变零售商面临的挑战。增长不会来自更多的需求,，而是来自在更少的购物时刻赢得一席之地。成功的品牌将是那些能够展示明确价值并在正确时间出现的品牌,，因为这样做的机会较少。”
“As we look ahead to summer 2026, that fundamentally changes the challenge for retailers. Growth will not come from more demand, but from winning a place in a smaller number of shopping moments. The brands that succeed will be those that can demonstrate clear value and show up at the right time, because there are fewer chances to do so.”
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